Ubisoft's share price has risen sharply

There were rumors about a Ubisoft buyout of the company, as a result of which the price of its shares reached a record level. After financial turmoil, Ubisoft's founders, the Guillemot family, tried to prevent a takeover of the company in the past, but after consistently poor performance, the effectiveness of Ubisoft's management was called into question.




Ubisoft is under a lot of pressure, and its leaders want to ensure that its next big release is as big a hit as expected. Ubisoft recently launched an internal audit to figure out how to attract as many gamers as possible. By identifying and revising the flaws in its approach to game development and publishing, the company is looking to make itself more “player-centric” and regain its goodwill. These initiatives were made to benefit the company's shareholders, in addition to finding an even larger audience for Ubisoft's games.

Reuters reports that Ubisoft shares are up more than 30% after Bloomberg reported that the company could be bought out. Riot Games owner Tencent reportedly already owns nearly 10% of Ubisoft, compared to the Guillemot family, which currently runs the company and owns 15%. Both groups are reportedly considering a buyout of Ubisoft, which could save the business from financial trouble. Ubisoft shares rose to €13.34 after Bloomberg reported the buyout, marking a historic one-day jump for the corporation.



Ubisoft shares surge

It became clear that this was a welcome move in the eyes of many of Ubisoft's investors. Previously, investors such as AJ Investments, a prominent minority shareholder, had expressed a desire to see Ubisoft shut down after the share price plunged. The company's shares fell 10%, signaling a potential 10-year low for Ubisoft, which has been looking for a path to recovery.


The general consensus is that even if Ubisoft makes fairly well-received games, something needs to be done to ensure sales of those games. Star Wars. Outside the law did not live up to Ubisoft's sales expectations, despite a large number of positive reviews. It just doesn't seem like the title has gotten enough attention, which is problematic given how fierce the competition is within the industry. Naturally, there is much more Assassin's Creed Shadowswhich no doubt played a part in the delay until February 14th, 2025. There's a chance that with more time spent polishing the title, it could be a hit that leaves Ubisoft in a better position, and that's something the company could really use right away now.

Ubisoft

Ubisoft

Ubisoft is a well-known video game developer and publisher headquartered in Saint-Munde, France. The current CEO, Yves Guillemo, leads multiple teams responsible for some of the most iconic and well-known series in video games, with franchises such as Assassin's Creed, Farcry, The Crew, Just Dance, and more. Ubisoft also acts as the parent company for a number of other video game developers, including names like Massive Entertainment, Ubisoft Paris, Blue Mammoth Games, Red Storm Entertainment, and more.

Date of establishment
March 28, 1986

Headquarters
Saint Monde, France

General director
Yves Guillemo

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