Midia Research conducted a survey that found that 53% of people prefer single-player games. While it may seem obvious to players, there are many factors that suggest that games focused on multiplayer aspects may be even more popular. Aside from the social aspect that makes such experiences seem like they've attracted more fans, the potential commercial viability of live multiplayer gaming has attracted many companies.
It's becoming increasingly difficult for companies to support initiatives that lack a multi-user experience. This is because live services and multiplayer games dominate the space and because they serve as a constant source of revenue. The games are similar Fortnite are huge successes, after all, generating unprecedented amounts of profit. However, just because certain types of titles bring in more money doesn't necessarily mean that everyone prefers to play them.
A survey by analytics company Midia Research shows that 53% of gamers prefer single-player video games over live games. Midia Research did not specify the exact sample size of its study. However, the company is known to have conducted research in Q1 2023 and 2024 for groups in the US, UK, Australia, Canada, Germany, France, Poland, Turkey and South Africa. Midia asked different people about their gaming habits and attitudes, and most of them prefer single-player games, giving examples The Legend of Zelda: Tears of the Kingdom and more recent popular releases such as the instant hit The black myth of Ukun.
The study shows that single-player games are more popular for 53% of gamers
Midia research notes that games like Fortnite and Roblox are an exception to the rules of the live service gaming gold rush. Calling the situation a “zero-sum game,” it's clear that many companies want to achieve the success that these games seem to have become. Even so, there are plenty of examples of why this pursuit isn't always worth the trouble. Concord is a notable failure due to how much resources were pumped into the game as opposed to how small an audience it attracted, but Midia specifically points to titles like Hymn and The fall of Babylonwhich some have already forgotten.
A Midia Research report highlights the implications of companies engaging in trend chasing as an attempt to replicate impressive sales, calling it “opportunity costs”. It notes that the gaming market is a volatile one, and taking risks in a “crowded space” may prove unwise. However, not all single-player games will be hits either. Star Wars. Outside the law and Final Fantasy 7 Rebirth failed to meet sales expectations and are single-player games with loyal fans. Even if companies decide to create single-player games that a small majority of consumers would prefer to play, those games will also face stiff competition.
