The Black Ops 6 Crossover is a controversy waiting to happen

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Call of Duty: Black Ops 6 was the first CoD the game will be released under Activision-Blizzard's new owner, Microsoft Gaming, so naturally a lot of eyes were on its launch. After years of disappointing releases like 2023 Call of Duty: Modern Warfare 3 and 2021 Call of Duty: Vanguardmany gamers are tired of the annual CoD some argue that the series becomes more half-hearted with each installment. Call of Duty: Black Ops 6however, managed to dispel that notion by delivering a complete, well-rounded package at launch. Not only has the game's campaign received rave reviews from critics, but its multiplayer and Zombies modes have also received similar acclaim.




Black Ops 6 may be one of the highest rated CoD games over the past 10 years, but it's certainly not perfect. The game's multiplayer maps are excellent in terms of quality, the skill-based matchmaking is likely to frustrate many, and the always-online requirement for the single-player campaign may dissuade some gamers from playing it. One of the aspects Call of Duty: Black Ops 6 which can also be criticized is not a gameplay feature, but rather a crossover. CoD games tend to collaborate with various pop culture franchises, but BO6 is moving with American pizzeria chain Little Caesars, which may cause controversy.

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Call of Duty: Black Ops 6's collaboration with Little Caesars may be controversial


Gamers who buy food at Little Caesars can earn in-game rewards for Black Ops 6

In mid-October, Little Caesars and Activision announced that they would be working together on a promotional campaign to commemorate the game's upcoming launch Call of Duty: Black Ops 6. From October 21st through November 10th, anyone who spends at least $3.00 on food and drink at a Little Caesars in the United States, Canada or Mexico will receive a code that will give them Little Caesars-themed cosmetics to use at BO6. Participants will receive a unique operator skin, business card, emblem, charm, or an hour of double experience. All of these prizes are randomly distributed, so there is no guarantee that players will receive the desired cosmetics.

In Mexico, players will need to spend at least 50 MXN (Mexican Pesos) at Little Caesars to participate in this
Black Ops 6
advertising campaign. On the other hand, players in Canada will have to shell out C$4.99 (CAD).


Those who participate in this Little Caesars promotion will also be entered into a drawing to win even more game rewards. Players who have redeemed their Little Caesars codes at Black Ops 6 will have the opportunity to earn up to 21,000 Call of Duty Points if they win the drawing. That's over $200 in in-game currency, so the lucky few who win this prize are sure to get their money's worth.

Activision has partnered with Little Caesars in the past

These are the little Caesars and Call of Duty Promotional event is nothing new. For the past couple of years, the American pizza chain has partnered with Activision to present in-game awards CoD players who purchase products at select Little Caesars restaurants. In 2023, for example, the two companies added a Little Caesars operator skin and some other cosmetics to CoD: Modern Warfare 3. This year, however, they're taking that partnership even further by immediately placing a Little Caesars storefront in the early stages of the CoD: Black Ops 6company's.


The Little Caesars ad in the Black Ops 6 campaign may be shocking to some

Call of Duty: Black Ops 6 it's a $70 title and it's packed to the brim with microtransactions, so Activision's insertion of what is effectively a Little Caesars ad into the game's campaign is likely to backfire in some quarters CoD community. Seeing players run around with Little Caesars skins in a multiplayer match is one thing, but coming across a big Little Caesars sign during a story-driven single-player mission CoD the company is different. Explicit branding can make some gamers cringe, no matter how small. While it's unlikely that Activision will change its ways, it would be great if the company avoided repeating what it did with Call of Duty: Black Ops 6 and stops advertising CoD companies in the future.

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