Key conclusions
- Sony will patent artificial intelligence to create game assets to enhance the experience for content creators and developers.
- The technology allows people to change scenes with voice commands, though it's unclear if this will be available to players
- Sony has led the way in patenting artificial intelligence systems for integration into games, but rivals are expected to follow suit.
New patent published Sonyplans to allow content creators to use artificial intelligence to create video game assets. The development comes as major video game companies look to integrate AI into their products, with Sony leading the way by regularly patenting new AI technologies.
Since 2023, the company has patented several well-known technologies based on artificial intelligence. Recently, for example, a Sony patent will allow artificial intelligence to interact with the game and stream gameplay. In another patent, the console giant proposed creating artificial intelligence companions based on player behavior, potentially offering more immersive and personalized gaming experiences. Now, Sony seems to be pushing artificial intelligence further by exploring how to turn gamers into designers of in-game assets.

Relatives
Sony is working on a new device to help developers make better use of the PS5's haptic feedback
A recent patent publication details a new Sony device that could help game developers implement haptic feedback.
A newly discovered Sony patent details technology that converts voice input into 3D models that can later be customized and inserted into a game. The patent's emphasis on creating “subparts” suggests that the system will likely be used to customize background objects. One example from the patent describes how a user creates and modifies a chair using artificial intelligence and then implements it into a scene.
Sony's new AI could allow players to customize objects in games
This new asset creation patent could potentially revolutionize the way a player interacts with the video game world. The technology appears to allow content creators and developers to alter scenes using voice commands, creating personalized game environments and cosmetics. This could mean changing the entire stage design or creating custom accessories for the characters in the game. Of course, the patent doesn't say exactly whether this system will be available to players. However, given that Sony patented an AI-based avatar generation system earlier this year, it's likely that the company is looking to expand player customization options.
How Sony's AI-powered asset generation works
- User provides voice input.
- The AI processes the input, converts it to text, and creates the corresponding 2D model.
- The 2D model is then transformed into a 3D model using a transformation algorithm.
- The user can modify the created asset using sample images or voice commands.
- The final asset can be included in the game.
The use of artificial intelligence in video games is predicted to grow by 27% from 2020 to 2027, forcing more industry giants to compete for the most profitable features. Sony is currently leading the field with many groundbreaking AI technologies already patented. However, competitors such as Microsoft are expected to enter the race soon. In 2022, during the height of interest in AI, Microsoft patented an AI-generated audio rating system for personalized game soundtracks, indicating that it will not let Sony dominate the space.

Sony
- Date of establishment
- May 7, 1946
- Headquarters
- City of Minato, Tokyo, Japan