ByteDance eyes strengthening video gaming operations as it appoints new CEO for MOONTON

ByteDance, the company behind the popular video-sharing app TikTok and MOONTON Games, has chosen a new CEO for the creator of the popular game Mobile Legends: Bang Bang. Zhang Yunfan, formerly with Animal Rumble creator Perfect World, now heads the Shanghai-based studio, which ByteDance acquired in 2021.

ByteDance has its ambitions to succeed in the gaming industry spearheaded by MOONTON

If you did not know, ByteDance officially distanced itself from the gaming universe last year. The Chinese multimedia giant was looking for contracts with other game companies such as Tencent Games to sell its gaming assets including unreleased games that were in work, while also there were rumours of it actively seeking buyers for MOONTON which the company later denied.

ByteDance Tencent CoverByteDance Tencent Cover
Image via ByteDance/Tencent

While they did sell two game studios to Tencent earlier this year in March, their effort continued with MOONTON. Now, after a year, it seems that with many divisions and branches gone, ByteDance can solely concentrate on the MLBB creator and hence invest more time and effort to push them into the next level.

Despite these changes that might have hindered the progress of going big in the industry, MOONTON’s commitment to the gaming industry remains strong. Mobile Legends: Bang Bang, launched in 2016, has been a major success, particularly in Southeast Asia. It ranks among the top Chinese mobile games globally and is popular in overseas markets, and this is something ByteDance doesn’t want to miss.

Mobile Legends November 2022 Starlight PassMobile Legends November 2022 Starlight Pass
Image via MOONTON Games

With this new leadership and ByteDance’s strategic shift with a new CEO at the helm, MOONTON looks set to continue its success in the gaming world, and in my opinion, sure, they are heading the right way. Sure, there might not be that big push given ByteDance discarded the majority of its studios, but with MLBB, it is a huge control over the MOBA market.

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