Xsolla introduces Web Shop 2.0. to power profitable D2C sales for game developers

The video game commerce company Xsolla unveils Web Shop 2.0. Having started focusing on web monetization in 2021, Xsolla has already rolled out over 210 Web Shops for top mobile studios globally, spanning various genres. Leveraging this vast expertise, Xsolla is now developing an advanced iteration of its primary solution, Web Shop, aimed at assisting mobile game developers in crafting direct-to-consumer monetization strategies. The goal is to boost revenue by encouraging gamers to make payments on the web.

Xcolla also unveiled Cross-Play and Cross-Pay, an innovative strategy for monetizing mobile games. Apart from this, last year they launched Xsolla Mall which facilitates the creation of multiple landing pages for video games, allowing gamers to access exclusive in-game items, gaming discounts, and premium experiences.

Xsolla launches Instant Web Shop revolutionizing online sales in just 24 Hours

In this release, Xsolla reveals the Instant Web Shop, an online store template designed to facilitate web transactions within just 24 hours. This swift deployment solution enhances user understanding of the benefits of online shopping. Following this, developers can progress to constructing a comprehensive LiveOps system using Web Shop LiveOps tools for efficient sales management once the value hypothesis is confirmed.

Xsolla Web Shop 2.0 boasts amazing features

  • Advanced LiveOps Tools: Includes A/B testing, featured offers, first purchase offers, secret shop promotions, coupons, promo codes, and both time-limited and number-limited offers. These tools enable developers to craft highly valuable player experiences.
  • Personalization and Engagement: Through personalized offers, discount promotions, bonus promotions, a loyalty program, ​ and a reward system developers can significantly increase player engagement and loyalty.
  • Expert Guidance and Support: Xsolla provides expert guidance in navigating the intricacies of web shop management, empowering partners to maximize their earnings.
  • Improved User Flow: Seamless, one-click payments with Xsolla Wallet, PWA (Progressive Web Application), and Deeplink Authentication.

The imminent implementation of the Digital Markets Act (DMA) on March 6th signals another advancement in the market’s transition towards digital e-commerce liberty. The present condition of alternative billing within apps lacks flexibility and fails to provide game developers with genuine discounted rates, positioning Web Shop as the optimal avenue for achieving success in mobile gaming.

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