Apple expands access to streaming games and apps worldwide via the App Store

Apple has announced new options globally for apps to deliver in-app experiences, including streaming games and mini-programs via the App Store. Now, developers can submit a single app capable of streaming all games in their catalog, while also enabling new sign-in options.

Apple looks to offer developers with powerful dashboards to measure their apps’ performance

Apps can enhance discovery by featuring streaming games, mini-apps, mini-games, chatbots, and plug-ins. The positive side of this would be cloud gaming services such as Xbox Cloud Gaming from Microsoft and Nvidia GeForce Now can be offered to users as installable applications. Previously, these were only accessible via the browser.

Xbox Cloud Gaming cover, Xbox Cloud Gaming free model cover
Image via Microsft

Notably, mini-apps, mini-games, chatbots, and plug-ins can use Apple’s In-App Purchase system to offer paid digital content or services, such as subscriptions. Apple has also mentioned that every in-app experience must adhere to App Store guidelines, and the hosting app must maintain an age rating based on the highest age-rated content. These changes reflect feedback from Apple’s developer community, aiming to provide users with a trusted app space while giving developers new capabilities.

The American tech giant is also introducing over 50 new reports through the App Store Connect API, offering developers enhanced analytics on engagement, commerce, app usage, and framework usage with their dashboards for app performance metrics. These reports help developers gain insights into their app performance while safeguarding user privacy.

Apple sideloading European Union
Image via Apple

Overall, this is fantastic news for individuals on Apple devices who used to utilize games-streaming services on Safari, since via the App Store it would be much easier. With plenty of players venturing into this practice such as Samsung and Netflix also planning their own in the future, this would be very convenient for users to easily access them all.

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