Supercell hires new Head of Live Games and Chief Marketing Officer

Supercell Games has taken some important steps ahead for their development and looking at the same, has announced some notable recruitments. The hires from Supercell are industry veterans Sara Bach and Fernanda Romano, who have joined as Head of Live Games and Chief Marketing Officer respectively.

Both Sara and Fernanda boast over 10-plus of experience in strengthening the Supercell leadership team

Sara Bach, Supercell’s new Head of Live Games, boasts over 17 years in the gaming industry, contributing to renowned titles like Battlefield, Star Wars Battlefront, and Minecraft. Her extensive experience and dedication to innovation make her a vital addition as Supercell aims to elevate games such as Clash of Clans, Clash Royale, and Brawl Stars to new heights.

From Left: Sara Bach, Head of Live Games, and Fernanda Romano, CMO (Image via Supercell)

Fernanda Romano, the very first Chief Marketing Officer for the Finnish company, brings success from roles at King, leading Candy Crush Saga’s 10th-anniversary celebration. Recognizing Supercell’s foundation in prioritizing players, Fernanda is committed to nurturing strong connections between players and the games. Without a doubt, her expertise will play a pivotal role across all Supercell games.

Supercell CEO Ilkka Paananen expressed his excitement over the news and shared: “We are super excited to welcome Sara and Fernanda to Supercell. Building out the depth and breadth of our leadership team is critical in achieving our goals in our second decade and we have two of the absolute best in the industry joining us here.” 

Ilkka Paananen, CEO of Supercell
Ilkka Paananen, CEO (Image via Supercell)

Both Sara and Fernanda expressed delight in their new roles and journeys. Sara highlighted the importance of creating memorable game experiences through a blend of player feedback, data analysis, and developer intuition in today’s market. Fernanda expressed anticipation of the beginning of an extraordinary new chapter and looks forward to collaborating with the entire Supercell team to secure sustainable success.

What are your thoughts on the hires Supercell made for the new Head of Live Games and Chief Marketing Officer? Let us know in the comments below!

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