Mountain Dew has introduced an in-game rewards promotion that spans World of Warcraft, Diablo 4and other popular games that open a new chapter in their long association with gaming. The promotion, which also features Rockstar Energy and Doritos, allows players to redeem digital rewards for various titles by collecting points from participating products. From November 4, 2024 to January 31, 2025, this collaboration offers gamers exclusive transmogrs, pets, and even a fiery motorcycle mount for World of Warcraft.
Mountain Dew's latest promotion brings back Game Fuel's Citrus Cherry flavor along with the new Citrus Blackberry, each celebrating World of Warcraft 20th anniversary. This update to Game Fuel continues the nostalgic connection between Mountain Dew and the gaming community, a partnership that stretches back to the gaming culture of the early 2000s, when Game Fuel became a staple of gaming tournaments and eSports events.
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World of Warcraft and Diablo 4 rewards breakdown
Gamers participating in this promotion will find a number of in-game rewards tailored to specific titles. Diablo 4 fans, for example, can exchange their points for five unique transmogrs, each designed for different character classes. Available items include The Man Opener, ideal for barbarian, druid and necromancer classes; Thirsty Bird is good for druids, necromancers, rogues, and wizards; and the Spiritborn-exclusive flavor glaive and dueling dervish. Players can also earn Battle Passes.
World of Warcraft'The offerings include cosmetic items such as two unique capes—Wrangler Bot's purple and crimson aprons—and three new pets: Thrillbot 9000, Chillbot 9000, and the returning Lil' Ragnaros, a familiar face from the Battle.net store. Perhaps the most eye-catching item is the Hateforged Blazecycle, a striking motorcycle mount with a fiery design.
More Get In on the Mountain Dew Action games
Outside the borders World of Warcraft and Diablo 4other major games are part of this Mountain Dew promotion. Players from Microsoft Flight Simulator 2024 the Mountain Dew Erickson S-64 aircraft crane can be unlocked. Madden NFL 25 players have access to an exclusive Ultimate Team player. meanwhile, Elder Scrolls online players can exchange points for the Death Jarl costume.
How to access Mountain Dew Rewards
Beginning November 4, 2024, players can begin collecting points when purchasing select Mountain Dew, Rockstar Energy, and Doritos products, including Mountain Dew 20-ounce cans and 12-packs and Doritos XXL packs. Each product comes with a unique code that can be used on the Mountain Dew Gaming Rewards website, where players can track and redeem points for in-game rewards. The promotion includes several popular product flavors and designs that showcase gaming franchises from Diablo 4 to Madden NFL 25.
Extending Mountain Dew's gaming heritage
The latest Mountain Dew promotion for Diablo 4, World of Warcraftand other games serves as a hint at his historical connections with games. Game Fuel has evolved from a tournament favorite to a recognizable gaming accessory, now bringing digital rewards to some of today's best games. Mountain Dew's influence on gaming culture is so notable that it has infiltrated pop culture, including popular shows like South Park. By linking up with big names, Mountain Dew not only reconnects with longtime fans, but also introduces its brand to a new generation of gamers, confirming its importance in gaming culture.
