Monopoly GO announces a new important event

by

Key conclusions

  • Scopely's Monopoly GO has grossed $3 billion since its launch on Android and iOS.
  • The new Friendship Pays campaign features Hollywood stars Chris Pratt, Jason Momoa, Keke Palmer and Will Ferrell.
  • The campaign will include several videos and television spots.



Monopoly GO developer and publisher Scopely recently unveiled Friendship Pays, a new creative campaign featuring several Hollywood stars. Eric Wood, Scopely's senior vice president of publishing, previously revealed that the company has already spent $500 million on Monopoly GOmarketing and user acquisition strategies.

Released in April 2023. Monopoly GO is a popular mobile game based on Hasbro's classic tabletop experience. According to digital analytics platform Sensor Tower, the Unity-based game has managed to generate $3 billion in revenue since its launch on Android and iOS. Scopely has announced a new creative campaign for Monopoly GO which can take the game to even greater heights.


Monopoly GO Adventure Club, Explanation

Relatives

Monopoly GO: Adventure Club explained

Here's everything you need to know about Monopoly GO's latest Adventure Club: Haunted Mansion minigame.

friendship pays Monopoly GOThe brand's first global campaign aims to bring the game's universe to life with four outstanding talents, Scopoli explained in a blog post. The team consists of Hollywood stars Chris Pratt, Jason Momoa, Keke Palmer and Will Ferrell, the latter of whom voices Mr. Monopoly. Pratt withdrew Movie Super Mario Brotherscurrently the highest-grossing movie based on a game while Momoa is a part Minecraft the movie is due to release on April 4, 2025. Palmer voiced Senna, a League of Legends champion, for True Damage's “Giants” single.


Monopoly GO presents a brand new campaign Friendship Pays

Created in partnership with ad agency Omelet, the Friendship Pays initiative is expected to be a long-term creative concept that will span multiple companies, Scopely reports. It is also a tribute to Monopoly GO experience, said Jamie Berger, the company's senior vice president of marketing. In the first part of Friendship Pays, which was unveiled on November 18, the characters explore HOVILLE, a city that has been described as a mix of the real world and Monopoly GOthe universe. The company's cross-platform distribution includes more than 20 original videos, including two TV spots directed by Henry Scholfield, a music video director and commercial director who has worked with Adidas, Samsung, Dua Lipa and Billie Eilish, among others.


Scopely data showed this Monopoly GO has been downloaded over 150 million times. According to the studio, the appeal of its popular mobile title transcends generations and geographies, as evidenced by the fact that Monopoly GO inspired a board game adaptation that launched in August.

Monopoly GO has constant cooperation with Marvel it will last until December 5th. This first-of-its-kind campaign features exclusive mini-games, events, and rewards. Among the iconic superheroes that appear in the Monopoly GO X Marvel collaborations are emerging Deadpool, Spider-Man, Wolverineand members Avengers.

Leave a Comment