Omoda and Jaecoo held a grand brand launch event on July 29 at the Fairmont Hotel in Riyadh.
The event attracted over 250 prominent local media and key industry opinion leaders (KOLs) and attracted significant attention from the Saudi Ministry of Investment and the Ministry of Energy.
Several senior government officials were also present at the launch.
The event started with a dazzling light show and a digital hologram host made a surprise appearance to host the live event.
This innovative approach not only provided a stunning visual and auditory experience for the audience, but also demonstrated Amoda and Jaek's commitment to future technology and fashion trends.
Omoda and Jaecoo target the new generation of lifestyle enthusiasts and the urban elite respectively. The former aims to explore new avenues in the age of smart and electric cars, while the latter, with its fearless spirit of exploration, aims to push boundaries in the global SUV market.
In the Omoda series, the C5 with the design philosophy of “Art in motion” embodies the unique and stylish style of a crossover SUV.
Its exterior design combines a diamond-cut geometric matrix grille, a dynamic and powerful waist line, 18-inch dual-tone bladed wheels and the signature silhouette of a fastback coupe SUV that creates a futuristic technological feel.
In terms of safety, the C5's body is 78 percent made of high-strength steel and comes standard with advanced intelligent driver assistance systems, ensuring world-class safety and comfort for passengers.
At the Omoda event, the C5, as one of the star models in the OMODA series, showcased its distinctive and stylish crossover SUV style with the design philosophy of “Art in Motion”.
Its exterior design features a diamond-cut geometric matrix grille, a dynamic and powerful line, 18-inch dual-tone wheels, and several silhouettes of the fastback SUV, which emphasize the futuristic technological sense.
This model with world-class safety features has a body made of 78 percent ultra-high strength steel and is equipped with advanced intelligent driving assistance systems that ensure the safety and comfort of passengers.
Jaecoo J7, equipped with all-terrain intelligent ARDIS system, exemplifies the concept of Jaecoo's “Classic to Classic” series.
This system gives the J7 excellent handling on a variety of challenging terrains such as sand, mud and off-road, ensuring that Saudi users can enjoy the ultimate driving experience in any travel scenario.
In terms of power, the J7 is powered by a 1.6TGDI engine with a peak torque of 290 N·m, mated to a 7-speed wet dual clutch gearbox for an excellent driving experience. All J7 models are built to extremely high safety standards, featuring innovative energy-absorbing body construction, more than 80 percent high-strength steel and advanced ADAS systems that combine to create a “Beyond Classic” safety system and intelligent protection.
Omoda and Jaecoo CEO Sean Xu delivered a strategic speech at the launch event, sharing the brand's remarkable achievements in the global market.
In just over a year since its inception, Omoda and Jaecoo have achieved combined global sales of over 260,000 units, with export sales in the first half of 2024 up 54 percent year-on-year.
This achievement not only confirms the brand's status as one of the fastest growing automotive brands in the world, but also demonstrates its strong competitiveness in the global automotive market.
Behind these achievements is Omoda and Jaecoo's relentless pursuit of deep market penetration and product innovation.
In the future, Omoda and Jaecoo will continue to deepen their presence in the Saudi Arabian market, positioning it as an important hub for rapid advancement in the Middle East and the global market.
As a personalized brand of new energy vehicles, Omoda and Jaecoo will focus on the new energy field, offering models with various power options, including BEV, PHEV and ICE, to meet the diverse needs of consumers.
Omoda and Jaecoo's global strategy extends beyond the Middle East. In Europe, the brand is expanding rapidly.
From the launch in Spain in February this year, the opening of the first factory in Barcelona, to the market location in Poland and Italy, Omoda and Jaecoo not only rapidly expand their sales and service network and supply chain system, but also demonstrate their service capabilities. and system design capability in the global automotive industry.
In addition, the tourism event “Go Paris”, which took place during the sports event dedicated to the century of Paris, further emphasized the charm of the brand and the determination to expand in the European market.
Looking globally, Omoda and Jaecoo see the European market as a proving ground for the survival of technologies and products and as a key area for building an international brand.
According to the “Strategy 2030” plan, the brand aims to reach more than 60 countries and regions around the world, establish more than 3,000 global sales and service networks, and lead the trend of the automotive industry through continuous technological innovation and product modernization, providing global consumers with a safer, greener and a smart travel experience.
