Summary
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One Ross decided to stay on live streaming platform Kick after announcing he would be leaving.
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Potential conflicts between Ross and Kick CEO Ed Craven could be related to Brand Risk campaigns.
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Ross may have stayed on Kick because he can't return to Twitch due to past behavior.
Kicking streamer Adin Ross won't be leaving the platform after all. The controversial content creator joined the Stake.com-backed live streaming platform in 2023, shortly after he was permanently banned from Twitch. He quickly became a spokesperson for Kick streamers and seemed to have a pretty close relationship with the company's CEO, Ed Craven, who even gave Ross a Rolls Royce for his 23rd birthday.
However, throughout November and December, rumors began to circulate that Ross and Craven may have fallen out. Some cryptic posts on social media fueled the speculation, with many believing that Ross was hinting that he was planning to leave Kick. In a since-deleted tweet, he appeared to be addressing Craven when he said he would “give you one last chance to make things right.” On December 7, Ross confirmed on Twitter that he was leaving Kick and trying to get a deal with Twitch.

Relatives
Twitch's CEO explains what it will take to unseat Adin Ross
Twitch CEO Dan Clancy provides insight into the conditions that must be met for Adin Ross' ban to be potentially lifted.
However, the content creator has now done a 360 and revealed that he won't be leaving Kick. Speaking live with Ed Craven on December 21, Ross confirmed that he would be doing Brand Risk, his attempt to break into the impact boxing scene, at Kick. “Eddie, you've been very good to me as a partner,” the streamer said as the two shut down rumors about their beef, which has allegedly been brewing for the past month. Craven previously dismissed rumors that Ross would be leaving Kick, and it turns out he was right.
Why did Ross change his mind about leaving Kick?
It is likely that outsiders will never know what went on behind the scenes during November and December between Ross and Craven. However, many believe the conflict centered around whether the content creator would be allowed to continue his brand risk efforts on Kick, or perhaps he wanted to drive it on the rival platform Twitch rather than elsewhere. During the live broadcast, Ross seemed to reassure Craven like no one else that his attempt to make an impact on the boxing scene would be fruitful. “I think we can make something so big out of this, bro,” he said. Leave it to me, leave it to Todd, leave it to the people who are going to take this shit to the next level. We're going to do Brand Risk on Kick, 1 million percent no matter what.”
Others believe that Ross backed off his threats to leave Kick simply because he couldn't return to Twitch. Back in April, Ross asked Twitch to unban him, despite his prominent position in Kick and his apparent friendship with Kraven. Ironically, the content creator said he believes he was banned from Twitch because he opened a Kick chat while live streaming on the Amazon-owned platform. However, it seems there was actually more to it than that. Twitch CEO Dan Clancy said lifting Ross' ban would require “convincing[ing] to me that he's really different,” meaning that the streamer's behavior in general was the deciding factor.