According to a new report, Netflix makes more money from anime than from Crunchyroll

In the final days of 2024, many were caught off guard afterwards Bloomberg reported serious problems at Crunchyroll, at least according to many insiders who heard from Cecilia D'Anastasio and Takashi Machizuki (reporters signing the report) at the time of writing.

In 2023 the anime industry generated $19.8 billion in global revenue, according to Parrot Analytics and the Japan Animation Association. They report that streaming services accounted for $5.5 billion of that revenue, while $14.3 billion came from merchandising sales. It shows how big the anime is getting.

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According to the same report, the leading revenue platform is not Crunchyroll, but Netflix, which earned $2.07 billion from anime in 2023. Crunchyroll earned $1.16 billion, while Hulu earned $903 million. They apparently didn't measure how much revenue Disney+ and Hulu brought in together, since both services stream Disney-licensed anime (but Hulu streams “Disney anime” in the US, and Disney+ is the global platform for the same shows). While anime only makes up 3.9% of Netflix's catalog, it accounts for 6.8% of total demand on the platform.

Richardson Khanjaja, who focuses on industry reporting on Animenomics, added that Crunchyroll is still the leading platform when it comes to revenue per subscriber (as you'd expect), with Netflix having the advantage as it has a larger subscriber base. than Crunchyroll.

What is Parrot Analytics?

Parrot Analytics is a data company that focuses on cross-platform and cross-language audience analysis, often publishing research on how people consume content on streaming services and TV. They also investigate pirated consumption (or at least used to, it's been a while since they last dropped reports on this).

What does all this mean for the industry?

Crunchyroll is still the leading platform when it comes to the variety and amount of anime available in their catalog, but it shows how powerful Netflix can be if the service invests more in anime. Generally, Netflix aims to be a platform for the widest audience it can reach, so the service is unlikely to focus on anime series that are too niche, but it would be a problem for Crunchyroll if most of the promoted titles end up on Netflix or Hulu /Disney+.

Also, Crunchyroll may have the rights to many series that are not currently available on its platform, and as Bloomberg has already reported , this and other things could end their relationship with some Japanese distributors/rights holders. All of this means that the competition for Crunchyroll may be stiffer than expected, but we'll have to wait and see how it all plays out from here (for now, some executives may be more excited about the big screen).

Source: AnimeHunch, Parrot Analytics

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  Netflix

  Netflix is ​​one of the most popular and popular streaming services in the world. Starting as a DVD-by-mail order service, Netflix has since grown into an entertainment juggernaut with original shows and movies including The Squid Game, Stranger Things, The Irishman and The Killer.